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A nostalgic cwtch*
for your feet
Socks stitched with love, inspired by our grandmothers. Made for slow days and warm hearts.
*(CWTCH – PRONOUNCED ‘KUTCH’ A WELSH WORD MEANING A LOVING, PROTECTIVE CUDDLE)
OUR STORY
Two grandmothers.
A quiet legacy.
One soft idea.
Elsie was a seamstress. Marj made lingerie. They didn’t chase trends — they stitched love into everything they made. Years later, their granddaughter turned that quiet legacy into a lifestyle brand. Starting with socks to warm your feet on colder nights.
Elsie & Marj was born from memory, warmth, and a longing for nostalgic comfort that’s deeper than fashion. Our socks are designed for slow mornings, relaxing evenings, and cosy moments that matter.
FEATHER-LIGHT FEEL
Our socks are so soft and breathable, you’ll forget you’re wearing them. Made with 90% merino wool or 90% gentle cotton.
NATURALLY KIND
No plastic packaging, and no wasteful extras.
COMFORT-FIRST DESIGN
Created for slow days at home, with thoughtful details that keep your feet cozy without overheating.
WOVEN WITH CARE
Born from family tradition and built on a legacy of warmth, our socks are from nostalgia and are the start of a story. They’re not just a label.
Why our socks feel different
Elsie & Marj © 2025 – Built for comfort, stitched with love.
We believe in gentleness and softness with soul. Because sometimes, a good pair of socks really can feel like a hug.
Coming Soon
